It’s the mix of all these factors-timing, situation, peop

le, most of which are beyond our control-that allows a broader readership, who might not h

ave expressed interest in China or translated works to discover this story,” she says.

“China’s development over the past decade

s has also contributed to an increase in interest in the cultural output from this sid

And publishers, literary agents, translators and scholars w

ho took an interest in Chinese content over the past decades have paved the new way, she adds.

Other than fantasy and sci-fi, British readers are looking at established Chinese writers, as well as

popular online authors, as was showcased at the 2019 London Book Fair held from March 12 to 14.

e of the world.”Having worked in the arts since the mid-2000s, Chang says she has seen the interest in Chinese culture broaden

and deepen, “developing from perhaps the more direct visual aspects like contemporary art to embracing areas that r

equire more investment of time and emotional involvement-books, films, TV, theater, games”.

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