This video was allegedly filmed at around 10 pm, when

 Niuniu had already worked for most of the day.

Another clip shows Niuniu shocked by her mother’s sudden strike to her hand.

Many netizens have said that the viral videos show the harmful conditions that child mode

ls experience, and have asked for more care for the girl’s psychical and mental health.

More than 110 children’s clothing shops on Taobao, a Chinese online shopping platform, have unit

ed together to call for better regulation of the child modeling industry and greater protection for child models.

Footage of a mother kicking her three-year-old daughter has gone viral on Chinese social media, sparking outcry online.

The video was shot on Monday in Hangzhou, East China’s Zhejiang province, and began going viral Wednesday.

The daughter has been revealed to be Niuniu, a well-known child

model, who was kicked because she was allegedly “too tired to perform”.

The video has been viewed tens of millions of times, with many leaving comme

nts criticizing Niuniu’s mother for “abusing” her daughter and using her “as a tool to make money”.

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