Internet celebrities and some KOLs (key opinion leaders) shar

user experiences and give good ratings for some niche products, so consumers get to know the

m, and young consumers tend to consider such recommendations. But product quality and personal pre

ferences ultimately influence consumer decision whether or not to buy a product,” Wang said.

The Alibaba report stated that among people who searched online

using the keywords “hair loss”, nearly 80 percent were male consumers. The largest nu

mber of buyers of hair care products came from Guangdong, Zhejiang, and Jiangsu provinces.

Online searches for hair care and hair growth products fluctuate through the year. In Ma

rch, they tend to rise a bit; in August, they tend to surge, and peak in November, the report found.

Last year, sales of anti-hair loss products on Tmall, Alibaba’s e-commerce platform for established brands, soared 100 percent, according to Tmall.

For instance, Hairmax, a hightech comb that boosts hair growth through use of laser beams, wa

s launched last year. It proved to be one of the best-selling items during the Singles Day shopping festival on

Nov 11. An anti-hair loss shampoo made in France, priced 888 yuan ($132.50), sold out fast.

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